“The Real Matrix” does an incredible job penetrating the false logic instilled in us from culture. Follow through this video and you will be forced to face the reality of what you’re eating, the lies you are living off of, the tragic industries you are supporting, and introduces you to the lives you are destroying and killing as a non-vegan; as he puts it “Meet your Meat”.

Everyone should watch this entire video for a reality check, James Wildman of the Animal Rights Foundation: 

On your plate, what do you really see? Is this consistent with the truth? And what kind of culture and tradition do we want? Each and everyone of us perpetuates this culture based quintessentially on peace or violence. If you lie you’re a liar, if you steal you’re a thief, if you kill your a killer but you don’t always have to be. You can live with integrity starting now. But you have to now to build yourself on this way of being. In turn you will affect others and together we will actualize are most awesome potential.

Every day, every bite does this reflect what you really want to ultimately create? Some of you may not have children but you still have compassion. Some of you may not care but you really want to. If we stand for nothing we’ve already fallen.

You do have a choice with every dollar you spend and every morsel you swallow. Every purchase and bite is casting a ballot. But are you really making a choice and are you truly aware of the consequences? The best choice is the least invasive on other living creatures, the most sustainable for the planet, and just so happens to be the healthiest for you. Therefore the best choice is going completely plant-based. DO IT!

This video is full of powerful examples and analogies that you just have to watch, quotes are hard to pull from the full effect of their work. Nonetheless, here are just a few of the many awesome points made in this video:

3:53 “If you’re told the lie enough times, it becomes part of your reality. And if enough people were taught that lie, that the blue circle is larger than the red, then now it becomes part of the culture. And if that culture then passes that misinformation along to the next generation, now it becomes tradition. And what we have to remember is that just because we have a tradition, it does not mean it is morally acceptable. Tradition and morality are not always the same. I mean can you think of any traditions that we once had in the United States of America that we no longer have? That today we think back and that was immoral?”

5:38 “Every year in the U.S. 10 billion… Yes, 10 billion cows, Pigs, and chickens are being slaughtered for food.”

6:12 “We can slaughter 300 animals, every second, and not question that. Because of the story we have been told. The story justifies the action.”

36:47 “70% of antibiotics produced in the U.S. are fed to farm animals.”

38:48 “But, Milk must be good for kids, though, right? Because every school I’ve been into, elementary, middle and high school, there is all one product being served. What product is that? (Milk.)

39:00 “What is the #1 cause of food allergies among infants and children?”

39:37 “What countries drink the most milk? What is osteoporosis?: USA, UK, Sweden, Finland and Norway. Remember what have we been taught? Drink cow’s milk, get strong bones”. Which countries have the highest rate of osteoporosis?: USA, UK, Sweden, Finland and Norway”

41:03 “In fact, if you look at countries in Africa and Asia, they don’t suffer from very high rates of osteoporosis. They also do not drink very much cow’s milk, if not at all.”

37:23 “Every story has an author. Who is the author of this story? (Dairy industry) Right. And what is the ultimate goal of the dairy industry? Why would the dairy industry be some holier than thou company. I mean, if I said to you “Cigarettes, it does the body good!” You’d probably say I work for the cigarette company, right? None of us would believed that. Why believe this?”

37:42 “And if you believe that milk does the body good, why would 75% of the human population be lactose intolerant? Do you know that means, that 3 out of every 4 people on this planet, when they drink milk, they suffer from one of these symptoms: diarrhea, stomach ache, gassiness, bloating, ear infection, excess mucus.”

42:45 In comparing Cow’s milk to alternatives, like Soy, Rice, Almond, etc…, the amount of calcium is usually the same. But, “plants have fiber, no cholesterol. Animal products, no fiber, and high in cholesterol.”

43:53 “The greatest trick ever pulled was convincing people they need to drink milk. Dairy is the worst. In terms of the cruelty inflicted upon the animals, they suffer for a longer period of time, and it’s just completely unnatural and unhealthy. It’s unhealthy. And there is a reason why people love their cheese and their milk: it is meant to be addictive.”

44:54 Milk “has a chemical called casomorphin. When you digest it, that chemical is released. Casomorphin is morphine. It makes you giddy. It makes you want more. It makes your brain think “Eat more, eat more”

“68% of all diseases in the U.S. are diet related.”

45:38 Top 3 leading causes of death in America are “Cancer, heart disease, stroke. Every 40 seconds somebody suffers a stroke in the U.S. And that’s the American Stroke Association. The American Heart Association says that every 24 seconds somebody suffers a heart attack in the U.S. And the Institute for Cancer Research say that every day 3,400 people in the U.S. are diagnosed with cancer.”

57:20 “You can get everything from this (Fruits, Vegetables, Legumes, Whole Grains, Nuts & Seeds), everything. All your vitamins, A, B, C. Vitamin D from the sun. You get all your calcium , all your iron, your omega-3, all your protein and amino acids.”

50:39 “You know why these animals don’t suffer from these diseases? Because they eat what is natural to their anatomy. When it comes to diet, we are the dumbest species on this planet.”

Details from the video:

Published on May 9, 2012

Ethics and Health of veganism by James Wildman of the Animal Rights Foundation of Florida (http://arff.org).

Watch the most powerful speech you will ever hear:

Learn more:

Danish version: http://youtu.be/STTIHbVdDrg
German version: http://youtu.be/vjdL6ZldCLc
Hebrew version: http://youtu.be/SprFxndWEZk
Hungarian version: http://youtu.be/N80ocuZe40Y
Italian version: http://youtu.be/kE0HdNKB_HI
Portuguese version: http://youtu.be/qpRIfqPXSz0
Spanish version: http://youtu.be/d3dqY93GsDc

Go here if you want to translate this video your own language:

Click here to watch a more recent presentation by this great lecturer, this time to a High-School classroom:

The goal of ARFF’s Humane Education program is to encourage a sense of personal responsibility toward animals and the planet, to empower young people to make conscious, compassionate choices, and to encourage critical thought.


  1. Janell Chillo

    This is the right blog for anyone who wants to find out about this topic. You realize so much its almost hard to argue with you. You definitely put a new spin on a topic thats been written about for years. Great stuff, just great!

    • veganwalk

      Thank you, that is so nice! 🙂 I just started all this a couple weeks ago. I’ve been wanting to advocate for years. I just had to have time to boil it all down and run with something. I really appreciate the feedback and encouragement!


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